504 Studio All work

TAG Conference — Branding

Built different.
Built to fill a stadium.

A high-energy conference identity carried from first announcement to the live stage—uniting campaign, digital, editorial, and environmental touchpoints in one unmistakable system.

Client
Equity Prime Mortgage
Event
TAG 2025 · The American Gift
Location
Mercedes-Benz Stadium · Atlanta
TAG Conference campaign and live-event identity system

The assignment

One system.
Every moment.

The conference needed to feel cohesive before, during, and after the event. A bold typographic identity, luminous gradient palette, and modular graphic language created the flexibility to move across registration, social promotion, speaker programming, awards, editorial materials, and a stadium-scale environment.

TAG Conference speaker and social campaign graphicsTAG Conference environmental graphics inside Mercedes-Benz Stadium

The work

01

Event identity

A confident, high-visibility system designed to hold together across formats and scales.

02

Campaign

Registration, speaker, programming, and countdown communications built for sustained momentum.

03

Live environment

Stage, ribbon-board, and venue graphics that turned the identity into an immersive experience.

TAG Conference stage and stadium presentation graphics

Selected work 02

From campaign
to shared experience.

View the original project Return to selected work